Flavia Masetto, founder of Masetto Art Advisory, is Argentine and grew up in Brazil in an artistic environment. She holds a degree in Textile Design from the University of Buenos Aires and studied painting with argentine artist Carlos Cañás. After completing her studies, she moved to London, where she lived for almost six years. She worked in finance as a marketing specialist for alternative investment funds in London and New York. This experience gave her a strategic and global outlook on the complex and heterogeneous world of contemporary art. In 2011 Flavia started her art consultancy firm, focusing on creating international art collections.

Between 2016 and 2018, she led the private sales department at Roldán Auctions in Buenos Aires, where she developed a wide network of collectors and deep expertise in 20th-century Argentine art. She has also promoted international exchanges between artists and galleries in Argentina and the United States. In 2024, Flavia launched the series Piso 11, a cycle of pop-up gatherings in collaboration with galleries, held in carefully selected architectonic spaces outside the traditional museum and gallery circuit. Flavia is part of the research team of the postgraduate program in Art Economics at Fundação Getulio Vargas University in Brazil. She also collaborates as an ambassador for the ArPa fair in São Paulo and as a consultant on Argentine art for The Independent 20th Century in New York.

Piso 11 is an initiative that serves as a platform for exhibiting art in collaboration with galleries and artists, hosted in intimate, carefully selected spaces outside the traditional circuit. The first edition took place in Flavia’s apartment, on the 11th floor of a building in Buenos Aires. Guests shared a warm experience with good wine, food, and a curated selection of artworks. The project aims to create exclusive gatherings in private homes and other spaces where architecture, design, and art engage in a fluid dialogue.